A Marketing Consultant is a marketing professional with expertise in strategies to engage customers and improve business opportunities, both through retaining existing clients and attracting new patrons. Through a well-developed and targeted campaign, a successful marketing strategy and plan will help companies achieve defined and measurable goals. These are determined through careful and thorough analysis of the current situation and status of the company, considering its position in the industry or service and evaluating successes, challenges and available resources.
The work of a skilled marketing consultant is a careful blend of leadership and advisory roles, with the ability to be both extremely analytical and creative simultaneously. A marketing consultant has the challenge of quickly and accurately assessing the unique internal and external elements affecting the business, ranging from customer satisfaction and need to competitors, market trends, technological innovations and environmental factors. While determining short- and long-term strategies to reach marketing objectives, the marketing consultant has to ensure that targets are met and the company’s mission statement doesn’t become lost in the process.